This course is designed to give pharma marketing professionals a playbook for creating winning strategies for a successful product launch and address some key issues brand managers face while introducing their new brand in the market. By the end of the course you will also learn key stakeholder strategies and how to think beyond-the-pill to make a robust launch plan, through brand case studies.
Objective of the course: To be able to get an insight into prescription product launches and apply the same in your professional career.
0-80% of product launches fail in the market and regulatory landscape with stiff generic competition has made it very difficult to build a powerful brand. So what are those top 20% of the companies doing to ensure their brand launch is a commercial success! The key to a successful brand launch is a strategic blueprint of pre-launch, go-to-market and patient support programs.
This Course on Pharma Rx Launch by DocMode is designed to help brand managers, management trainess and PMT teams to understand each aspect product launch strategy and learn the framework to create a robust launch plan. At the end of this course participant will be able to get fundamental insight into Rx product launch and apply the same in their professional career.
Avishek is a bio-science graduate with Masters in Microbiology and currently manages super-specialty portfolio of biosimilars(Infliximab, Somatropin) for top-most pharma company in India. He has previously helped to launch and build Rheumatology division for an emerging player in the segment (Adalimumab, Rituximab). With a passion for customer insight and market research in emerging therapies, Avishek is highly enthusiastic about new product launches and disease category creation; continuously seeking opportunities to disrupt brand management strategy, and thinking beyond-the-pill to create value for the patients.
Avishek has gained initial training under one of the best mentor-CEO in the pharma industry, sharpening skills of product launch, GTM strategy, team hiring and field implementation through KOL connect.
Since his early professional days, he has followed the likes of powerful CEOs of some of the biggest corporations in the world, like Novartis, Abbott, Pfizer, Google, Toyota, Apple, Starbucks, Coca Cola, McDonald's (to name a few) and carefully observed how they have successfully built iconic brands.
He firmly believes that creativity in customer communications plays a huge role in the making of a brand, and is a strong follower of the art of consumer neuroscience.
The information in this educational activity is provided for general medical education purposes only and is not meant to substitute for the independent medical judgment of a physician relative to diagnostic and treatment options of a specific patient's medical condition. The viewpoints expressed in this CME activity are those of the authors/faculty. They do not represent an endorsement by 'Us'. In no event will 'We' be liable for any decision made or action taken in reliance upon the information provided through this CME activity.
The following faculty have indicated they have no relationship which, in the context of their presentations, could be perceived as a potential conflict of interest:
Avishek Basu
We acknowledge that no educational grant were received for the creation of this Internet Enduring activity.
DocMode Health Technologies
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